Client

Helical

Project Scope

Branding / Wayfinding / Website / Marketing material / Art curation

Collaboration

Duggan Morris Architects / And Agency / Emma Hutton / One Giant Productions / Stuart Patience / Jack Hobhouse

Project Outline

The Loom is a revitalised Victorian Wool Warehouse, providing 100,000 sqft of unique workspace for creative minds in the heart of Whitechapel. A ground floor ‘Walk’ invites you to come in and discover an Art Space, Café and social spaces.

The brand identity positions The Loom as a new kind of place. A historic building with contemporary interventions. It has been brought back to life, creating a place that’s rich in heritage and culture, with people at its heart.  The logo integrates  the bespoke woven metal gates which frame the entrances to The Loom. The wayfinding elegrantly enhances the visitor experience with contemporary simplicity as per the architectural interventions.

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