Population Health are a small team of independent registered public health specialists, committed to improving health, especially for those unfairly disadvantaged. They needed a brand to reflect their specialism and engage with this urgent agenda to an audience ranging from key decision-makers to change agents. A revitalised mission statement and brand values were determined, a new logo, strapline and visual personality created, which now effectively projects their passion to embed change in health systems.
Client
Population Health
Project Scope
Branding & Guidelines
Project Outline
Population Health are a small team of independent registered public health specialists, committed to improving health, especially for those unfairly disadvantaged. They needed a brand to reflect their specialism and engage with this urgent agenda to an audience ranging from key decision-makers to change agents. A revitalised mission statement and brand values were determined, a new logo, strapline and visual personality created, which now effectively projects their passion to embed change in health systems.