Cavell

Project Outline

Cavell is a charity who support the nursing and midwifery family through tough times. They provide grants, advice and a listening ear to nurses, midwives and healthcare assistants looking to take charge of their finances and feel more in control.

Cavell had a refreshed new logo and strapline and required a brand expression to compliment this, to better engage with new audiences. The new visual toolkit offers a lively palette, a succinct tone of voice, organic shapes and iconography – all which can be used at varying levels depending on the communication requirement. The outcome offers a vibrant feel, leaning to the positive outcomes of engaging with Cavell, as a person in need of support, a corporate partner, a donator or a fundraiser.