Sheila Duggan
I’m a designer and strategist with over 25 years’ experience in brand communication. I work with public, private and not-for-profit clients creating meaningful messages that deliver the right results. I enjoy collaboration with creative specialists as projects determine – illustrators, architects, digital specialists and more. This online portfolio shows a project range from brand stories with marketing scope, to destination branding and wayfinding.

Working with your team and often a wider team of creative thinkers, we use these insights to create meaningful messages that resonate with your audience. We believe discovery and open communication, unearths valuable insights to create transformative results. We create and stick to a strategy and programme – never losing sight of the bigger picture.

Whatever a project scale, the approach is with equal ambition. Design services include strategic planning, identity design, brand guidance, promotional material, signage & wayfinding, website interface, brochures and more – whatever a project requires.

Employment History
2009-to date: Freelance Designer
2006-2009: Navyblue London
2005-2006: Forster
2002-2005: Dragon Brands
1999-2002: Freelance Designer
1997-99: Indigo
1993-97: Bang Creative

Over the years I have worked with various educational bodies.

The Cass – London Metropolitan University
BA Fashion Textiles: Working with course tutors to create a brief for a rolling programme of artworks to display in an art space in The Loom building in Whitechapel. The brief was delivered and critiqued over a 3 month period until a final selection of work was displayed.

Shillington College, London
Graphic Design Intensive course: Tutor.

Royal College of Art, London
MA Fashion: Working with a team to deliver a professional practice 2 day intensive course. I ran an identity workshop to prepare students on how to present themselves effectively to industry.

Financial Times Magazine, London
In-house magazine design team: Delivering a 2 hour workshop on sub-branding and event brand creation.

2016: Teacher training, City and Guilds Level 3
1993: BA Hons Graphic Design, De Montfort University

Private clients include:
Ayre Chamberlain Gaunt
Douglas and Gordon
Morris + Company
HGG London
One & Eight
Wiggins Teape.

Public clients include:
Department of Health
Environment Agency
Goldsmiths London
Lewisham College
London College of Fashion, UAL
Richmond Adult Community Education
Southwark Council

Not-for-profit clients include:
Alzheimer’s Research UK
Bethlem Gallery
Dartington Trust
Docklands Light Railway
Fairtrade Foundation
Maudsley Charity
Play England
Rethink Mental Illness
St Martins-in-the-field

Design agencies
Audience London
Bang Creative
Creation/Jack Morton
Dragon Brands
Egg Design
Hill and Knowlton
Ideas Factory
Navyblue London
Sugarfree Design
Turnbull Ripley