I’m a designer and strategist with over 20 years’ experience in brand communication. My work is creative, clear and effective, helping clients to communicate better.
I’ve worked with public, private and not-for-profit clients creating meaningful messages that resonate while delivering the right results. From visual identities to print to destination branding – I’ve done it all.
I believe in discovery and open communication, unearthing valuable insights to create branding that is transformative.
Working with your team and often a wider team of creative thinkers I’ll use these insights to creating meaningful messages that resonate with you and your audience.
Only by combining honesty and a straightforward approach to the design and delivery can we create truly successful branding.
Never losing sight of the bigger picture, I’ll create and stick to a strategy and programme that focuses creativity, helping us to maintain momentum while always delivering results.
I work on projects large and small – from a big brand strategy creating brand guidelines and collaborating on multi-platform communications to a party invite. For me the challenge is engaging whatever the project scale and my approach is with equal ambition.
2009-to date: Freelance Designer
2006-2009: Navyblue London
2002-2005: Dragon Brands
1999-2002: Freelance Designer
1993-97: Bang Creative
Over the years I have worked with various educational bodies.
The Cass – London Metropolitan University
BA Fashion Textiles: Working with course tutors to create a brief for a rolling programme of artworks to display in an art space in The Loom building in Whitechapel. The brief was delivered and critiqued over a 3 month period until a final selection of work was displayed.
Shillington College, London
Graphic Design Intensive course: Tutor.
Royal College of Art, London
MA Fashion: Working with a team to deliver a professional practice 2 day intensive course. I ran an identity workshop to prepare students on how to present themselves effectively to industry.
Financial Times Magazine, London
In-house magazine design team: Delivering a 2 hour workshop on sub-branding and event brand creation.
2016: Teacher training, City and Guilds Level 3
1993: BA Hons Graphic Design, De Montfort University
Private clients include:
Douglas and Gordon
Duggan Morris Architects
London Stock Exchange
Public clients include:
Department of Health
Not-for-profit clients include:
Docklands Light Railway
National Centre for Volunteering
National Children’s Bureau
Rethink Mental Illness
The Lord Mayors Appeal
Hill and Knowlton