Sheila is a design practice established in 2010, known for its diverse portfolio spanning brand identity, print, digital, wayfinding, and environments. What unifies the work from our studio, is bold simplicity and a commitment to delivering intelligent solutions.

Without a solid design strategy, often the best ideas are not realised to their full potential. A creative eye is necessary to give a project a visually compelling trajectory. Without a well-considered and creative strategy, your venture may not reach the right audience or generate the projected revenue.

I am here to help with that; to catalyse ideas, find the most appropriate communication language, pin down an engaging graphic style and steer the best communication platforms.

Work with me
My experience is very broad and includes:

• Working with charities to develop strong brands and campaigns that resonate
• Collaborating with Architects and Property Developers to create building identities and wayfinding schemes that stand the test of time
• Joining forces with event organisers to develop an identity and staging scope
• Working in environments to create interpretation boards to enhance a visitor experience
• Creating sustainable packaging plus digital and print catalogues for jewellery designers
• Partnering with health and wellbeing organisations to create engaging and digestible new learning strategies and toolkits
• Staging and styling properties for sale and holiday rentals, to create the best impression.

Design services
Strategy & research
Identity design
Brand guidance
Creative communications
Digital design
Environment graphics
Signage & wayfinding
Photography direction
Staging & Styling

Clients
Private:
AstraZeneca
Douglas and Gordon
HGG London Property
One & Eight Jewellery
PriceWaterhouseCoopers
Wiggins Teape Paper

Public:
Department of Health
Eduqual
Environment Agency
Goldsmiths London
Lewisham College
London College of Fashion
Population Health
Richmond Adult Community Education
Southwark Council

Not-for-profit:
Alzheimer’s Research UK
Bethlem Gallery
Dartington Trust
Fairtrade Foundation
Maudsley Charity
Regen
Rethink Mental Illness

Environments:
Ayre Chamberlain Gaunt
Helical Property Developer
HGG London Property
Morris+Co Architects

About me
I’m Sheila Duggan, a designer and strategist with over 25 years of experience in graphic communication. I collaborate with clients to craft meaningful design that have impactful results.

Design agency work includes:
Emperor
Navyblue London
Forster
Dragon Brands
Audience London
Bang Creative
Hill and Knowlton
Turnbull Ripley

Teaching:
The Cass Ð London Metropolitan University
BA Fashion Textiles: Working with course tutors to create a brief for a rolling programme of artworks to display in an art space in The Loom building in Whitechapel. The brief was delivered and critiqued over a 3 month period until a final selection of work was displayed.

Shillington College, London
Graphic Design Intensive course: Tutor.

Royal College of Art, London
MA Fashion: Working with a team to deliver a professional practice 2 day intensive course. I ran an identity workshop to prepare students on how to present themselves effectively to industry.