Sheila is a design practice established in 2010, known for its diverse portfolio spanning brand identity, print, digital, wayfinding, and environments. What unifies the work from our studio, is bold simplicity and a commitment to delivering intelligent solutions.

Without a solid design strategy, often the best ideas are not realised to their full potential. A creative eye is necessary to give a project a visually compelling trajectory. Without a well-considered and creative strategy, your venture may not reach the right audience or generate the projected revenue.

I am here to help with that; to catalyse ideas, find the most appropriate communication language, pin down an engaging graphic style and steer the best communication platforms.

Work with me
My experience is very broad and includes:

  • Working with charities to develop strong brands and campaigns that resonate
  • Collaborating with Architects and Property Developers to create building identities and wayfinding schemes that stand the test of time
  • Joining forces with event organisers to develop an identity and staging scope
  • Working in environments to create interpretation boards to enhance a visitor experience
  • Creating sustainable packaging plus digital and print catalogues for jewellery designers
  • Partnering with health and wellbeing organisations to create engaging and digestible new learning strategies and toolkits
  • Staging and styling properties for sale and holiday rentals, to create the best impression.

Design services
Strategy & research
Identity design
Brand guidance
Creative communications
Digital design
Environment graphics
Signage & wayfinding
Photography direction
Staging & Styling

Douglas and Gordon
HGG London Property
One & Eight Jewellery
Wiggins Teape Paper

Department of Health
Environment Agency
Goldsmiths London
Lewisham College
London College of Fashion
Population Health
Richmond Adult Community Education
Southwark Council

Alzheimer’s Research UK
Bethlem Gallery
Dartington Trust
Fairtrade Foundation
Maudsley Charity
Rethink Mental Illness

Ayre Chamberlain Gaunt
Helical Property Developer
HGG London Property
Morris+Co Architects

About me
I’m Sheila Duggan, a designer and strategist with over 25 years of experience in graphic communication. I collaborate with clients to craft meaningful design that have impactful results.

Design agency work includes:
Navyblue London
Dragon Brands
Audience London
Bang Creative
Hill and Knowlton
Turnbull Ripley

The Cass Ð London Metropolitan University
BA Fashion Textiles: Working with course tutors to create a brief for a rolling programme of artworks to display in an art space in The Loom building in Whitechapel. The brief was delivered and critiqued over a 3 month period until a final selection of work was displayed.

Shillington College, London
Graphic Design Intensive course: Tutor.

Royal College of Art, London
MA Fashion: Working with a team to deliver a professional practice 2 day intensive course. I ran an identity workshop to prepare students on how to present themselves effectively to industry.