About

  • Me

    I’m a designer and strategist with over 20 years’ experience in brand communication. My work is creative, clear and effective, helping clients to communicate better.

    I’ve worked with public, private and not-for-profit clients creating meaningful messages that resonate while delivering the right results. From visual identities to print to destination branding – I’ve done it all.

    Approach
    —Communication
    I believe in discovery and open communication, unearthing valuable insights to create branding that is transformative.

    —Collaboration
    Working with your team and often a wider team of creative thinkers I’ll use these insights to creating meaningful messages that resonate with you and your audience.

    —Honesty
    Only by combining honesty and a straightforward approach to the design and delivery can we create truly successful branding.

    —Focus
    Never losing sight of the bigger picture, I’ll create and stick to a strategy and programme that focuses creativity, helping us to maintain momentum while always delivering results.

    Services
    I work on projects large and small – from a big brand strategy creating brand guidelines and collaborating on multi-platform communications to a party invite. For me the challenge is engaging whatever the project scale and my approach is with equal ambition.

    Employment History
    2009-to date: Freelance Designer
    2006-2009: Navyblue London
    2005-2006: Forster
    2002-2005: Dragon Brands
    1999-2002: Freelance Designer
    1997-99: Indigo
    1993-97: Bang Creative

    Teaching
    Over the years I have worked with various educational bodies.

    The Cass – London Metropolitan University
    BA Fashion Textiles: Working with course tutors to create a brief for a rolling programme of artworks to display in an art space in The Loom building in Whitechapel. The brief was delivered and critiqued over a 3 month period until a final selection of work was displayed.

    Shillington College, London
    Graphic Design Intensive course: Tutor.

    Royal College of Art, London
    MA Fashion: Working with a team to deliver a professional practice 2 day intensive course. I ran an identity workshop to prepare students on how to present themselves effectively to industry.

    Financial Times Magazine, London
    In-house magazine design team: Delivering a 2 hour workshop on sub-branding and event brand creation.

    Qualifications
    2016: Teacher training, City and Guilds Level 3
    1993: BA Hons Graphic Design, De Montfort University

  • Clients

    Private clients include:
    AstraZeneca
    Barclays
    Brewers Fayre
    Callprint
    Carlsberg
    Douglas and Gordon
    Duggan Morris Architects
    Helical Bar
    Henderson Kite.
    Libresse
    London Stock Exchange
    Manchester Airport
    Pfizer
    PriceWaterhouseCoopers
    Rolls-Royce
    Wiggins Teape.

    Public clients include:
    COI
    Department of Health
    Environment Agency
    Home Office
    Lewisham College
    London 2012
    Southwark Council

    Not-for-profit clients include:
    Bethlem Gallery
    Docklands Light Railway
    Fairtrade Foundation
    Maudsley Charity
    National Centre for Volunteering
    National Children’s Bureau
    Play England
    Rethink Mental Illness
    RNIB
    St Martins-in-the-field
    ParalympicsGB
    PIRC
    The ETB
    The Lord Mayors Appeal

    Design agencies
    Audience London
    Bang Creative
    Creation/Jack Morton
    Dragon Brands
    Egg Design
    Hill and Knowlton
    Ideas Factory
    Indigo
    Navyblue London
    Sugarfree Design
    Forster
    Triangle/Storm
    Turnbull Ripley