I’m a designer and strategist with over 25 years’ experience in brand communication. I work with public, private and not-for-profit clients creating meaningful messages that deliver the right results. I enjoy collaboration with creative specialists as projects determine – illustrators, architects, digital specialists and more. This online portfolio shows a project range from brand stories with marketing scope, to destination branding and wayfinding.
Working with your team and often a wider team of creative thinkers, we use these insights to create meaningful messages that resonate with your audience. We believe discovery and open communication, unearths valuable insights to create transformative results. We create and stick to a strategy and programme – never losing sight of the bigger picture.
Whatever a project scale, the approach is with equal ambition. Design services include strategic planning, identity design, brand guidance, promotional material, signage & wayfinding, website interface, brochures and more – whatever a project requires.
2009-to date: Freelance Designer
2006-2009: Navyblue London
2002-2005: Dragon Brands
1999-2002: Freelance Designer
1993-97: Bang Creative
Over the years I have worked with various educational bodies.
The Cass – London Metropolitan University
BA Fashion Textiles: Working with course tutors to create a brief for a rolling programme of artworks to display in an art space in The Loom building in Whitechapel. The brief was delivered and critiqued over a 3 month period until a final selection of work was displayed.
Shillington College, London
Graphic Design Intensive course: Tutor.
Royal College of Art, London
MA Fashion: Working with a team to deliver a professional practice 2 day intensive course. I ran an identity workshop to prepare students on how to present themselves effectively to industry.
Financial Times Magazine, London
In-house magazine design team: Delivering a 2 hour workshop on sub-branding and event brand creation.
2016: Teacher training, City and Guilds Level 3
1993: BA Hons Graphic Design, De Montfort University
Private clients include:
Ayre Chamberlain Gaunt
Douglas and Gordon
Morris + Company
One & Eight
Public clients include:
Department of Health
London College of Fashion, UAL
Richmond Adult Community Education
Not-for-profit clients include:
Alzheimer’s Research UK
Docklands Light Railway
Rethink Mental Illness
Hill and Knowlton