3 Sheldon Square

Project Outline

3 Sheldon Square is an office space in Paddington Central, London, which had a comprehensive refurbishment by Morris + Company to create a sustainable workspace with quality communal areas and high well-being standards. Significant changes were made, including a bold new balcony strategy with green external amenities and a smoother arrival sequence.

The building required signage to respond to the new changes. A large external 3 was created to allow the address to be prominent both day and night and to compliment the scale of the refreshed office landmark in Paddington Central. The graphic 3 responded to the rhythm of the balcony railings and the lattice frame detail beneath. Internally the wayfinding is streamlined allowing the buildings revised ground floor ergonomics to purposefully guide visitors.

Visual of the entrance by Secchi Smith.