3 Sheldon Square

3 Sheldon Square is an office space in Paddington Central, London, which had a comprehensive refurbishment by Morris + Company to create a sustainable workspace with quality communal areas and high well-being standards. Significant changes were made, including a bold new balcony strategy with green external amenities and a smoother arrival sequence. The building required signage to respond to the new changes. A large external 3 was created to allow the address to be prominent both day and night and to compliment the scale of the refreshed office landmark in Paddington Central. The graphic 3 responded to the rhythm of the balcony railings and the lattice frame detail beneath. Internally the wayfinding is streamlined allowing the buildings revised ground floor ergonomics to purposefully guide visitors.